LiP MiniLIP 29 mm - 671971

A French story.

1969: The MiniLip, “This is not a watch for little ones” "It's big (7mm), it's wide (31mm). It's heavy, it has three dials. It's not a watch for little ones." These are the terms in which the Minilip was launched in 1969, in an advertisement that was not lacking in mischief. The Minilip then brought the Lip manufacturer into the world of educational watches specially designed for learning to tell the time. A niche market, since it concerns children aged between 6 and 8, it still concerned nearly 1.5 million potential wrists that could be covered with a watch in 1969 (Insee statistics). The Lip house, with over 100 years of experience in Besançon, will embark on this path from the end of the 1960s, by thinking about a watch that makes it easier to read the time, by adopting the Lip "leitmotif" of the time, an affordable but high-quality watch. In 2024, Lip is bringing this iconic watch back to life, with two almost identical versions of the original model.